November 11, 2010

Daily Beast: Palin's Reality TV Show = Political Ad

The Mark Burnett-produced Sarah Palin's Alaska debuts on TLC this weekend, but according to some it's not just a reality TV show from the producer of Survivor.  No, this is a political ad.


"It's definitely one big cable buy," said Terry Sullivan, a GOP strategist. "When Governor Romney was talking about running for president, he had sent out a DVD where he was sledding in Utah with the family, talking about whether he would run or not, and everybody was baking cookies and hanging out. The difference is she has a production company willing to foot the bill for it."


My take - this isn't a political ad.  This is a 'brand' ad.  This is about the Sarah Palin brand.


You can read the entire post here:
http://www.thedailybeast.com/blogs-and-stories/2010-11-10/sarah-palins-alaska-on-tlc-a-multi-million-dollar-campaign-ad/

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